DATA ANALYTICS Traineeship

Market Segmentation

KEY SKILLS: MS Excel 1, Advance MS Excel 2, Direct Marketing, Segmentation and Classification Methods, Transact SQL RDBMS & Querying, KCL’s Work Experience Project, CV and Interview Preparation.

4.7 (253 user ratings)

Rated 4.7 out of 5

What You’ll Learn:

Delegates to this course will Learn how to understand customer better by segmenting them using unique identifiers. At KCL we believe every customer is different, so on this course you’ll learn a variety of skills, tool and techniques on how to harness the uniqueness of each customer to the advantage of any business.

At the end of this course, you will know how to;

Understand your customers and clients better based on their segmented characteristics
Deliver more relevant marketing to customers based on your understanding of their behaviour
Identify which market your business is in and how to make the most of it.
Deliver forecast and rolling variances to sales and marketing managers to highlight how well the business is doing to date as well as where sales are likely to end up at the end of the measuring period.
Identify, design and build scorecards for measuring KPIs across the business.
Identify what needs to be measured and set up templates for delivering business information across stakeholders.
Effectively identify and use the right tools and techniques to create MI reports to drive strategic decisions for senior managers.
Extract data from databases in such a way as to aid delivery of business information to present within the business information report clearly and accurately.
Understand how to identify Patterns, Trends and Relationship in data.
Overlay multiple fields to create business and Customer Understanding.
Interpret Reports and Make recommendation on actions that need to be taken.
Analyse large volumes of data as well as control the output.
Automate business reporting templates (advanced level reporting).