DATA ANALYTICS Traineeship

Database Marketing Analyst

KEY SKILLS: Ms Excel 1, Advanced Ms Excel 2, Direct Marketing, Transact SQL RDBMS & Querying, KCL’s Work Experience Project, CV and Interview Preparation

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What You’ll Learn:

Delegates to this course will learn to build reporting dashboards for marketing insight using advanced SQL querying skills, integrate Excel with SQL and use this to structure marketing plans.
You will also learn to identify reporting resources within data elements, transform data from databases into answer tools for stakeholders.

At the end of this course, you will know how to;

Deliver forecast and rolling variances to sales and marketing managers to highlight how well the business is doing to date as well as where sales are likely to end up at the end of the measuring period.
Identify what needs to be measured and set up templates for delivering business information across stakeholders.
Understand how to identify patterns, trends and relationships in data.
Overlay multiple fields to create business and customer understanding.
Interpret reports and make recommendations on actions that need to be taken.
Analyse large volumes of data as well as control the output.
Automate business reporting templates (advanced level reporting).