DATA ANALYTICS Traineeship

Direct Marketing & Campaign Analyst

KEY SKILLS: Ms Excel 1, Advance Ms Excel 2, Direct Marketing/Campaign Management, Transact SQL RDBMS & Querying, KCL's Work Experience Project, CV and Interview Preparation.

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What You’ll Learn:

Delegates to this course will learn to make use of direct marketing to manage campaigns targeting customers based on their preferences. Using dedicated tools, you will be able to carry out effective marketing campaigns which will increase customer base and productivity.

At the end of this course, you will know how to;

Explore your social media network coverage for direct marketing campaigns
Deliver forecast and rolling variances to sales and marketing managers to highlight how to interact more directly with customers both old and new.
Identify what needs to be measured and reviewed based on customers interaction with marketing materials.
Understand how to identify Patterns, Trends and Relationship using AB testing.
Overlay multiple fields to create business and Customer Understanding.
Interpret Reports and Make recommendation on actions that need to be taken.
Analyse large volumes of data as well as control the output.